Project Detail / 2026

Tribuna Repleta - News Portal + Online Radio

News portal with integrated live radio, optimized for mobile reading, retention, and audience growth.

Role

Product + Engineering

Scope

Platform Redesign

Industry

Year

2026

Deliverable

Web Experience

The Friction.

The product had to balance editorial hierarchy, mobile readability, and streaming retention in one unified experience.

The challenge was not only technical. Teams were operating without a shared visual hierarchy, so high-value actions were hidden in noisy flows.

The Architecture

We built a WordPress-based editorial structure with live radio integration, optimized content blocks, and monetization-ready placement areas.

Execution Focus

Each interaction was designed to reduce hesitation and increase confidence for operators and leadership.

Delivery Focus

The stack, interaction model, and operational workflows were designed together to avoid handoff friction.

The final system aligned product, operations, and business teams under one shared execution language.

Technologies Used

IMPACT

"This platform changed how decisions happen. We moved from fragmented actions to one coherent operating rhythm."

Product Leadership

Project Visuals

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